Logo

The Customer.io logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication.

Primary lockup

Our primary lockup should be used in most cases. It consists of our mark with our logotype to the right.

Logomark

Building on the attributes of the Customer.io brand, our mark is distinct and identifiable. Please use it consistently and follow these guidelines to build strong brand recognition.

Story

Our logo consists of three key components, each telling part of our story. These components represent our data-driven approach, our focus on being a user-centric platform, and our commitment to activation.

• Data = the utilization of diverse data sources.

• Platform = our customer-centric platform.

• Activation = activation and forward momentum

Logotype

Our logotype is custom made combining several typefaces to achieve the right balance and rigidity. It allows us to separate the mark and logotype and use them to create unique compositions and brand experiences.

Stacked logo

In scenarios with constrained space, the stacked lockup is suitable for necessary applications.

Background colors

These are the primary colorways for using the Customer.io logo on brand background colors.

Avatars

Customer.io uses our primary brand colors, Evergreen and Verdant, for avatars across all social media accounts.

Minimum sizes

Establishing a minimum size ensures the impact and legibility of the logo remains uncompromised. For most instances, do not scale the logo below these recommended sizes.

Favicon

We leverage our mark for our website's favicon.

Co-branding

Intentional co-branding is important to ensure consistency of the Customer.io brand. Customer.io uses the lockup for most co-branding use cases. In some cases, we use our mark for mark-only co-branding instances. Unless otherwise noted by partner brands, each logo is optically equal, as a collection of shapes.

Misuse

A strong brand identity succeeds when it's used consistently. To make sure the Customer.io brand appears as consistently as possible, don't misuse our logo in these ways.

Clear space usage

The importance of clear space around brand elements cannot be overstated. Each application is unique; use your best judgment when applying the logo, and its system, to physical and digital brand materials.

Although we cannot prescribe every scenario, consider the context of the design and allow appropriate breathing room for the logo. When in doubt, refer to the samples in our brand style guide — they are brand-approved.

Vertical space

We recommend separating the mark and logotype when stacking the logo in a vertical composition.