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Foundations

Our mission

Transform the way companies communicate with customers.

Our vision

Build the most trusted customer engagement platform for product-led companies.

Brand attributes

These are the characteristics that are present in every part of our brand, including color, typography, images, and even customer interactions.

Powerful

We boast a larger and more powerful platform, this sets us apart in delivering robust and impactful solutions.

Adaptive

As a team, we operate with adaptability. We continuously evaluate, experiment, and evolve to create flexibility for our clients, who are always building and scaling.

Helpful

We prioritize lasting relationships and empower customers to share their unique stories, focusing on creating personal and authentic connections.

Tagline

Our tagline is inviting and attention-getting because it puts the customer and their storytelling first. The proposition to say more in a more powerful way is enticing and also plays on the popular expression “say more about that.” Overall, our tagline implies that Customer.io helps initiate a powerful dialogue between people, where messages not only land but resonate.

Say more, more powerfully.

Brand story

This is our rallying cry, and shows our role in the customer's life. We are in an ongoing mission to build a platform that helps drive momentum and meaningful connection between our customers and their users.

This isn’t our story. It’s yours.

In fact, there’s no story at all if it weren’t for people like you, with the same goals as you. Those who want to tell stories that change things. Share missions that move people. Incite new thinking. Forge new relationships. Motivate whole communities. The ones who want to do all these things, but haven’t been able to.

The problem has never been a lack of bold ideas or a desire to engage customers with messages that mean something. It’s not that the data didn’t exist or that you weren’t willing to roll up your sleeves to unpack complexity.

All that ambition and creativity, that need to communicate in a way that inspires action and connection — it’s been almost impossible to realize. No way to get real-time data in one place, at the right time and set it in motion. Limitations on how much, when, how.

At Customer.io, we are building a world where there’s one unified view of your audience. One place where unlimited, real-time data powers better engagement. One hub where teams can craft smarter content. One platform for sending messages that drive impact. Where all things are possible, through all channels: Email. Mobile. Push. SMS. And whatever comes next.

Dream up that ideal campaign, no matter how complex, and bring it to life. Create a customer experience that feels fresh and human. Build relationships. Invent new workflows. Imagine, explore, communicate.

Your story is our story, and everything we do — from the smallest improvement to the largest innovation — is so you’ll have a stronger platform to tell yours.