Our visual language originates from a single shape present in our logo — the Insight Tile. It’s the building blocks of our visual language. This is integral to our narrative. We utilize this shape to construct our brand's expression.

Patterns

Insight Tiles create our versatile and adaptable graphic pattern. Their modular nature allows each tile to be repositioned independently, providing endless possibilities for creating dynamic compositions.They are effective in constructing backgrounds. Beyond backgrounds, Insight Tiles can be employed as spot illustrations. Use sparingly or expansively when appropriate for the overall design composition.

This brand pattern visually embodies our dedication to people, adaptability, and the transformative power of insights.

Gradients

Gradients are introduced in our visual language, and their use is limited to Insight Tile patterns.

Insight Tiles (with gradients) are to be use on top of the dark shades within the secondary palette.

Icons

Icon library with over 400 new icons that flex with with the dual color system.